Digital Marketing Side Hustle Overview (2023)

Digital marketing is a broad field that encompasses many different strategies and tactics for promoting products or services online. One way that individuals can get involved in digital marketing is by starting a side hustle. This involves taking on freelance work or starting a small business on the side, in addition to your full-time job or other commitments.

To get started with a digital marketing side hustle, the first step is to identify your area of expertise or interest. This could be a specific digital marketing skill, such as search engine optimization (SEO) or social media marketing, or a particular industry or niche that you have knowledge and experience in.

Once you have identified your area of focus, you can start to build a portfolio of work to showcase your skills and experience. This can include examples of projects you have worked on, case studies of successful campaigns, and testimonials from clients.

Next, you will need to establish a network of potential clients or customers. This can be done through networking events, online communities, and social media. You can also use online platforms, such as Upwork or Fiverr, to connect with clients and find freelance work.

Once you have established a network and built up a portfolio of work, you can start to market your services and find clients. This can be done through a variety of channels, such as social media, email marketing, and paid advertising.

In terms of earning potential, it's difficult to say exactly how much you can make with a digital marketing side hustle. The amount of money you can make from a digital marketing side hustle will depend on a variety of factors, such as your level of expertise, the type of work you do, and the number of clients you are able to work with. However, many individuals are able to earn a significant amount of money from their digital marketing side hustle, particularly if they are able to establish a strong reputation and a steady stream of work.

It's also worth considering that, as a side hustle, you may not have a consistent number of hours that you work each week, so the amount you make per hour can fluctuate. Ultimately, the best way to determine how much you can make per hour with a digital marketing side hustle is to evaluate your own skills and experience, and to consider the demand for the services you offer.

If you’re someone that actively engages in social media, you like sourcing interesting content, you have a flair for writing snappy content, and you’re happy to get analytical—and sweat the stats—you can earn up to $5,000 per month.

Overall, starting a digital marketing side hustle can be a great way to earn extra income and gain valuable skills and experience that help increase your side hustle income or even replace your regular salary income, once you obtain enough customers.